Knowing your target audience is one the first steps in a marketing campaign. If you are marketing to the wrong group– trying to sell ice to Eskimos– it doesn’t matter how pure your ice is, your prospective consumer just doesn’t want or need it. The bulk of people, including many on your lists, may not be interested in purchasing your product or joining your down-line.
[A side note: people don’t buy Needs on impulse, they buy wants.]
Good prospects are rarely ‘looking’ for us. They are looking to solve a problem or get more information. Our job is to provide valuable, useful information. By providing value, we should be able to get many to join our opt-in lists to obtain our free report or join our newsletter…so that we may continue our ‘conversation’ with them.
Know The Target Audience
Sometimes, we get so caught up in our product that we think the whole world will want it. It is so awesome, the world will beat a path to our door. The truth is that most people will not want it. They are happy/content or comfortable where they are in life. Who will be most interested in your product? Who will gain the most value from it? Is it a 34-year-old stay-at-home mom? Or maybe a 20-something love-struck college girl wanting to get her boyfriend back?
Whatever the target audience, the more we can understand them the better. Where do they hang out online? What buzzwords do they use in conversation? What makes them lose sleep at night and how can your product/service relieve that pain?
If you know and understand your audience, know their needs, and genuinely seek to help them…there is no limit to your success.
Make your journey to internet success a path worth following.