This may sound a bit strange… After all, you’re in business to make money, right?  Absolutely!  You want the sale…Right?  Of course!  The best way to sell a customer is by first gaining their trust and reassuring them that by making a purchase from you, it will be a decision they won’t regret. Quality content is the key to engaging your future customers.

You’ll have the ability to create some genuine content that will be picked up by search engines, which in turn, will lead to a flood of traffic.  Once you start writing articles for your newsletter (and you will start a newsletter…right?), simply load them onto your website to add instant content that your visitors will enjoy reading and look forward to… and the search engines will gobble it up like an ant eater on steroids. The search engines look for content when listing sites… and that’s very important for traffic.

The only way to really do this effectively is by pre-selling.  You want your website visitors to ultimately click the “Buy Now” button on your website, but you only want them to do so AFTER they’ve come to know your business and respect you as a business professional.

Why not put some articles or valuable content on your website that will interest readers in your niche’ market.

  • Offer free downloads for visitors to read at their leisure.
  • Get them to sign up for your newsletter so you can stay in touch.
  • Place a web poll on your site to get visitors involved – make sure the questions relate to your site’s theme
  • Put a feedback form on your website for readers to offer their suggestions
  • Put a testimonials page up to show your visitors how much previous buyers enjoyed their shopping experience
  • Offer a “Buying Tips” or “Helpful Hints” page to give your visitors something of value for free
  • Offer a weekly promotion to get visitors returning to your site on a regular basis


    10 replies to "Don’t Sell Products: Sell Content"

    • Graham Lawler

      Some great advice here so many thanks Jimmy. I will be back to look for more advice from you
      Graham Lawler recently posted…How To Create An Effective Facebook Page For Your BusinessMy Profile

      • Jimmy Hancock

        Thanks Graham.
        No matter what, on the internet Content is King, whether it’s written, spoken, or video.. good quality content rules. So many people complain about losing ranking in Google because of this or that update, but I bet if they showed you their would most likely be a one page buy this product review or otherwise spammy site that deserved to lose ranking.

    • igor Griffiths

      Well hello Jimmy, great post and one I totally agree with.

      If you want to become the de facto seller of a solution then you need to become illustrate mastery and passion for that solution.

      As you point out the best way to do this is with the content you deliver related to the solutions you are promoting or selling. Do not be scared to give away stuff with neither a price tag or an optin, as you mention this is laying the ground work for your positioning as the goto person for that solution.

      igor Griffiths recently posted…Aweber Email Marketing Service reviewMy Profile

      • Jimmy Hancock

        Thanks Igor.
        So many people seem to market things that they haven’t taken the time to learn and understand. At least two or three of the ‘gurus’ that I have dealt with put this idea out there, so I can’t take full credit for it…lol. To be an expert, we only need to know more than the people we are dealing with. Two to three weeks of intensive study of a subject can give you more knowledge than about 80% of the population. This makes one an expert by any definition one wishes to use.
        If one is willing to give out so much information freely on the web, just think about how good the information must be that they sale.

    • Vladimir Tsvetkov

      Hi Jimmy,
      Great post, very informative. I wonder why the opposite experts of this sector don’t understand this. You should proceed your writing. I am sure, you’ve a great readers’ base already!
      Kind Regards,
      Vladimir Tsvetkov recently posted…If you like my blog design welcome here. Save money, time and… nerves!My Profile

      • Jimmy Hancock

        Hello Vladimir.
        Thanks for stopping by. Unfortunately, so many ‘experts’ have learned from the same people. Ones who basically teach you to give just enough to get someone’s email address and then spam the hell out of them with affiliate offers. After all, the money is in the list.

        Some do teach that one should give two to three content emails between promoting affiliate offers, but so few follow that advice.

        If we offer our readers and subscribers good quality content and only promote products that we have purchased and tested ourselves…without just promoting offers that promise high commissions… then we will not only keep more people engaged and on our lists… we can also sleep better at night knowing that we have done our best to help improve the lives of others.
        Jimmy Hancock recently posted…Don’t Try To Sell Ice to Eskimos: Know Your Target MarketMy Profile

    • Mike Hynes

      Hi Jimmy,
      You’ve had quiet a trip through life. I’m fairly new to the Internet Marketing scene. Came across your post through the John Thornhill forum.

      You have given me some ideas for my blog – giving free advice or downloads of something. Hope you don’t mind me pinching your ideas.
      Regards, Mike
      Mike Hynes recently posted…How Can Online Blogging Be Profitable to Ordinary Individuals?My Profile

      • Jimmy Hancock

        Hello Mike,
        sorry for the delay in response. I have been having a few issues lately. My father just passed away, a few days before my birthday.
        I am glad to here that I was of some help to you. It is very good to hear that. Hope you stop by again and keep me updated on your progress.
        Wishing you a fantastic trip on your journey to internet success.

    • CarleenKDurnin

      With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My website has a lot of completely unique content I’ve either authored myself or outsourced but it looks like a
      lot of it is popping it up all over the internet without my agreement.
      Do you know any ways to help protect against content from being stolen? I’d genuinely appreciate it.

    • ElmerXHisman

      Excellent blog! Do you have any tips and hints for aspiring writers?
      I’m hoping to start my own blog soon but I’m a little lost on everything. Would you advise starting with a
      free platform like WordPress or go for a paid option?
      There are so many options out there that I’m completely overwhelmed ..
      Any recommendations? Cheers!

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