Journey Update: Navigating Unfamiliar Waters

As we get closer and closer to our destination, we realize that arriving is not the ultimate thrill. The biggest thrill is achieved along the pathway, on our journey to the destination. While we are involved in the journey to success, we don’t fully realize this universal truth. We are too involved in walking (and…

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Our Mission: The Journey To Internet Success

Successful people share two important characteristics. The first is they constantly improve themselves through continuing their education. They keep up with improvements and innovations in their field. Many of us achieve this important step by purchasing information products. Some of us go a step further and get a Mentor to help us take our business…

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No Man Is An Island: Help On The Journey

The journey to internet marketing success is one filled with distractions, poorly marked side roads, and worse of all, booby traps for the unaware traveler. I have traveled many of these side roads, causing me to be lost for months before finding my way back to the path. I have fallen into some of the…

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Lemons or Lemonade: Building a Squeeze Page

Squeeze Page. Lemonade not lemons

While quite a few would argue that producing a good squeeze page is sort of an art form, even a newbie can create a squeeze page that converts at a decent percentage. As long as some basic principles are kept in mind. First: What Is a Squeeze Page? Simply stated a squeeze page is a…

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Are You an Effective Marketer Or Simply an Affected Marketer?

To be an effective internet marketer, you must be clearly focused on your goals and have a plan of action. If you are not focused, you will be easily distracted by sales pitches that promise you a quick way to get rich on the web. When you veer away from your planned course of action,…

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Journey To Internet Success: 8 Key Stepping Stones Along the Path

How do you eat an elephant? One bite at a time. Reputable and successful companies did not start out making millions of dollars in profit, they started out small. So continue to stay focused and determined about the success of your company even if you are not at the pinnacle of success yet. Along your…

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Don’t Sell Products: Sell Content

This may sound a bit strange… After all, you’re in business to make money, right?  Absolutely!  You want the sale…Right?  Of course!  The best way to sell a customer is by first gaining their trust and reassuring them that by making a purchase from you, it will be a decision they won’t regret. Quality content…

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How to Write An Article in Five Easy Steps

Although the World Wide Web is constantly evolving, one thing will remain relevant for as long as people interact on the web: the need for quality, related content. Articles are one of the best ways to create and share this content. There are all kinds of articles on the web, but a good web article…

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Don’t Try To Sell Ice to Eskimos: Know Your Target Market

Don't Sell Ice to Eskimos

Knowing your target audience is one the first steps in a marketing campaign. If you are marketing to the wrong group– trying to sell ice to Eskimos– it doesn’t matter how pure your ice is, your prospective consumer just doesn’t want or need it. The bulk of people, including many on your lists, may not…

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Journey to Internet Marketing Success: The Hero’s Journey

The Twelve Stage Hero’s Journey by Christopher Vogler is an adapted version of Joseph Campbell’s “Monomyth” from his book The Hero With A Thousand Faces. In previous posts, I have alluded to being on a Journey to Internet Marketing Success.  I believe that by following this Hero’s Journey, I will achieve that which I seek much…

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Outsource Your Daily Tasks: The Top 5 Sites

Being a jack of all trades will make you a master of none. Multitasking is has been shown to not only be bad for individual productivity, it is also not good for a business. Concentrating on one thing at a time, such as the core functionality of a business promotes fast progress. Outsourcing is one…

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A Good Internet Marketing Strategy: Developing Systems For Everything

A good internet marketing strategy is to develop systems for everything you do.  Too many marketers haphazardly put together websites, skipping steps, doing things in inverse order, and leaving money on the table.  Instead, a good marketing strategy is to develop a step by step method of doing what works. Think about what the first…

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